Digital wellbeing apps have made it easier to pause, track a mood, practise mindfulness or find support. Their range is growing, too. Fortune Business Insights estimates that the global mental health apps market was worth USD 7.50 billion in 2025 and forecasts it could reach USD 25.45 billion by 2034.

A growing market tells us that people are looking for accessible support. It does not, on its own, tell us whether an app becomes meaningful in someone’s everyday life.

That question matters because a person’s needs rarely arrive neatly labelled. A difficult conversation at work, a choice that keeps being postponed, or a day when confidence feels unusually low may each seem small in isolation. Over time, they may reveal something the person wants to understand. Yet many digital experiences focus on the immediate interaction: record how you feel, complete an exercise, close the app.

What if the value also came from what a person could notice later?

We believe digital wellbeing can move towards experiences that help people connect moments over time. A short reflection can help someone name what feels true right now. A considered choice can give that reflection a direction. When those moments are saved, a personal history can gradually make recurring patterns easier to see.

That is the idea behind Momentum. A user checks in, chooses an action and can save the moment. Over time, their saved moments give them a way to revisit their own experiences and notice what keeps returning. The aim is to make reflection accessible within ordinary life, including on days when someone has neither the time nor the desire to write a long journal entry.

This also raises an important question about trust. Reflections about energy, confidence and personal choices can be deeply private. As apps become more personalised, people need to understand what is recorded, how it is used and who can see it. Meaningful insight should not require someone to give up control of their personal story.

Looking ahead, AI could help people explore their personal histories in new ways: bringing earlier moments back into view, suggesting connections and helping them ask better questions about what keeps returning. That is a possibility we find interesting, provided any suggestion remains something a person can consider for themselves, rather than an answer the technology claims to know.

The next chapter of digital wellbeing may involve more sophisticated technology. But technology alone cannot decide what is useful to a person. We think the more interesting question is whether an app helps someone recognise a pattern, understand a choice or see their life a little more clearly.

Sometimes that begins with one small moment.

Source for the market estimate: Fortune Business Insights, “Mental Health Apps Market Size, Share & Industry Analysis,” updated 22 September 2026. Its figures cover a broad mental health apps category and are the publisher’s estimates and forecasts; they are not a measure of Momentum’s market share. The paragraph about AI describes a possible future direction, not a current Momentum feature.